Mitchell C. Berk

Chief Executive Officer

Since 1978 Mitch has been involved in launching and developing businesses. Viewed as a serial entrepreneur, Mitch has vast experience in the Fragrance and Cosmetic industry, the Entertainment, Branding & Marketing industries, and in the Matchmaking space. Committing to innovation and the pursuit of excellence, Mitch approaches each new venture as a ‘business architect’ putting together the pieces to form a strong, enduring model.

“Every day provides us an opportunity to make someone happy. We’re blessed to have our health, and to work in an industry where making people happy is our primary goal.”