Selective Search - Executive search meets personal matchmaking


It takes an exceptional firm to create such exceptional relationships

Founded in 2000, Selective Search is North America’s leading luxury matchmaking firm, where executive recruiting meets personal matchmaking®. Our staff of seasoned professionals, uses Fortune 500 executive recruitment techniques to help commitment-minded men and women in metropolitan areas and more remote locales find the love of their lives. Through our proven Meet Your Future® process, we filter potential candidates, handpicking candidates from the largest proprietary network of beautiful, quality Affiliates who best meet your exact criteria. And most importantly, it works. Eighty-seven percent of our Clients find love.

Our Story

Barbie Adler left a successful career as an executive recruiter to launch Selective Search, combining her experience recruiting top talent with her passion for helping extraordinary people find love.

Barbie is a national expert on dating and relationships. In addition to consulting on national dating-related television programs, Barbie has appeared in Forbes, Fortune, The Economist, The Wall Street Journal, USA Today and CNN. She is also an Ernst & Young Entrepreneur of the Year Award nominee and a Board Member of the Starlight Children’s Foundation, and the Entrepreneurs Organization (EO), a global peer-to-peer organization.

ClickFounders Letter
Our Culture

Let's Just Say We're Picky About Who We Hire

Talented. Discerning. Intelligent. Empathetic. Passionate. We are very dedicated to finding you the love of your life. Our culture is part of what makes our corporate DNA different from other boutique matchmaking firms. We don’t just talk about being collaborative, we live it. From our executive board, throughout our entire organization, we work closely together to ensure success for our Clients and Affiliates. We have invaluable knowledge and experience that makes Selective Search® the industry leader.

We also share the love with worthy causes. Each month, our team chooses a local and national charity for the Company to support through donations and, most of all, through our time. We find it’s a meaningful way to give back, foster team spirit, and inspire each other about causes we hold close to our hearts. We’re proud to have sponsored numerous events and charities throughout our history.

Leadership Team

Lisa Hutcherson

Senior Director

Prior to joining Selective Search®, Lisa worked in the Not For Profit sector of the Healthcare industry. Lisa’s talent and passion in connecting with people, is what brought her to Selective Search.

"The opportunity to assist our Clients in finding the love of their lives is a gift. After all, the greatest happiness we'll ever know is helping others find true love.

Barbie Adler

Founder & President

Barbie started her career in the Public Relations and Executive Recruiting industries. In 2000 Barbie founded Selective Search with the desire to provide North America with its first fully offline, confidential, and customized executive matchmaking firm. Her goal was to help busy, successful, single, men and women find a committed loving relationship. These men and women didn’t have a problem finding a date, but also didn’t have the time, resources or wherewithal to find the “One.” Barbie wanted to serve these individuals in the same process driven manner, which she had successfully implemented in the Executive Recruiting industry.

"My greatest pleasure is connecting two extraordinary people, who never would have met. That’s what fuels me and Selective Search® every day.

Nicole Wall

Senior Vice President

For more than a decade, Nicole Wall has been recognized as a leading expert in the Matchmaking industry. Her portfolio of Client and Affiliate successes has led her to become a Vice President of Client Services for Selective Search. Nicole is widely respected for her commitment and dedication to exemplary Client service, where she has an innate ability to assess relationship patterns that lead Clients to their ultimate goals.

"My contribution to our Clients' successes are attributed to three core themes: Experience, Effective Communication, and Superior Customer Service.

Robin French

Senior Vice President

Robin French has been a Vice President and professional matchmaker with Selective Search® since early 2004. Prior to joining Selective Search, she worked in Management/Recruiting positions in the Not For Profit, Healthcare, and Pharmaceutical industries. Robin’s talent in connecting with people has brought together thousands of couples — helping them find the kind of love they’ve been searching for, but couldn’t find on their own.

"The ability to assist in helping our Clients and Affiliates achieve tremendous success in their personal life continues to feed the caretaker in me. It is truly what I was meant to do.

Kathy Smith

Vice President of Operations

Kathy’s career began in the world of accounting and finance as an Audit Manager in the Banking industry and Controller for an Executive Recruiting firm. Recognizing her passion for working with people, while utilizing her extensive accounting, operations, and executive recruiting experience, Kathy joined Selective Search in 2007. She is currently responsible for office operations, human resources, information technology, and finance.

"I have great respect for every aspect of our business. My role is to keep all of them moving forward and working together.

Mitchell C. Berk

Chief Executive Officer

Since 1978 Mitch has been involved in launching and developing businesses. Viewed as a serial entrepreneur, Mitch has vast experience in the Fragrance and Cosmetic industry, the Entertainment, Branding & Marketing industries, and in the Matchmaking space. Committing to innovation and the pursuit of excellence, Mitch approaches each new venture as a ‘business architect’ putting together the pieces to form a strong, enduring model.

"Every day provides us an opportunity to make someone happy. We’re blessed to have our health, and to work in an industry where making people happy is our primary goal.

Megan Daniels

Director of Marketing & Business Development

For the better half of a decade Megan has been a part of the Selective Search team.  She has had experience in almost every aspect of the Company ranging from  Affiliate Relations, Matchmaking, and Sales. Currently she oversees the Company’s Marketing, which includes advertising campaigns and media plans, as well as business development strategies and growth opportunities. She is adept at finding efficiencies, and can quickly execute drawing room ideas into reality.

"The opportunity to leverage business and strategy to solve matters of the heart is a challenge I look forward to everyday.”
Become a Scout


From cultural events and galas, to the hottest clubs, restaurants, and vacation spots, Selective Search Scouts know exactly where to go to find the kind of beautiful, smart, quality singles our Clients are looking for. If you’d like to get paid helping us recruit other women who are just as extraordinary as you are, contact us today. Who knows, you may just help someone find the love of their life.

Become a Scout
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