Please note that our privacy policy has changed, effective April 1, 2014.

Selective Search® LLC collects user information to help us to serve you better. We respect your privacy and are committed to maintaining and using this information responsibly. This privacy policy addresses the use and disclosure of personal information we collect from you. By visiting our website, or providing your information to us, you are accepting the practices described in this privacy policy.

This Privacy Policy (this “Policy”) applies to all users, Members, Affiliates and visitors (referred to as “you” herein) of the website accessible at (the “Selective Search® Website“) operated or owned by Selective Search LLC (“we” or ” Selective Search®“), unless contrary or additional policies or provisions are expressly stated to apply at such other websites or with respect to a given web page or feature.

You agree to this Policy by displaying, using or accessing the Selective Search® Website, by registering for an account at the Selective Search® Website, by placing an on-line order for any service provided by Selective Search® LLC, by submitting any information or other material to the Selective Search® Website, or by allowing or authorizing any person to do any of the same on your behalf or for your benefit. If you do not agree with this Policy, please do not register an account on, use, or authorize another on your behalf to use, the Selective Search® Website or any such services or features. Questions and concerns regarding this Policy should be directed by e-mail to

Selective Search® respects your privacy. Any information you give us is held with care and security, and will only be used as described in this Policy or otherwise with your consent.

Registration and Information Collected

In order to place an order or to access certain features or services on the Selective Search® Website, you may be required to first create an account or become a Selective Search® Website member and complete one or several forms. During registration (and possibly thereafter) you may be asked to give your name, a contact telephone number, a PIN or password, your postal address, delivery address, e-mail address, and other contact or pertinent information. Selective Search® may also ask for other

information required to provide a particular service. Information may also be collected by your presence on the Selective Search® Website, even if you have not registered or subscribed.

Generally, this information falls into one of four categories: (1) “Personal Information,” such as your name and e-mail address, which can be used to personally identify or contact you (or to confirm your identity in the case of user IDs and passwords), (2) “Billing Information,” such as your credit card information, which is a subset of Personal Information and which we may use to bill you for a service you have knowingly purchased, (3) “Usage Information” such as your IP address, click patterns on the Selective Search® Website and other information indicative of your purchase patterns and use of the Selective Search® Website, and (4) “Anonymous Information” which is extracted from Personal Information and Usage Information and then aggregated across users to determine the demographics, habits, preferences, or statistical characteristics of the Selective Search® Website users, but which cannot be used to identify you or your specific usage history.

How Each Type of Information Is Used

Selective Search® will use your Personal Information as follows: (1) to regulate access to the Selective Search® Website and its features and services, as well as to your account; (2) to personalize and enhance your experience when visiting the Selective Search® Selective Search® Website; (3) to promote to you Selective Search® services (including contacting you by e-mail) provided that you may opt-out of receiving promotions from us through various mechanisms we provide (for example, an unsubscribe link at the bottom of newsletters and promotional emails); (4) for other internal or administrative purposes consistent with our mission of providing our users and members with the highest quality experience in a secure manner, including contacting you about critical updates to the Selective Search® Website or the services you purchase or use. You can choose not to provide us with certain information, but that may result in you being unable to participate in certain services that we offer.

We will use your Billing and Usage Information, as applicable, to bill you for any Selective Search® services which you knowingly purchase, and to provide you with technical and billing support.

We will use Anonymous Information to optimize our marketing and product development efforts (such as search engine optimization) and other relevant commercial purposes which do not identify you individually.

Selective Search® may use third party providers and subcontractors to process your payments, for web site hosting and to support features and services offered on the Selective Search® Website. Service through these providers may necessarily include providing them with some or all of your Personal Information, Billing Information (for credit card processing, collections, and related matters), and your Usage Information (for subcontracted services and features), but we will use diligent efforts to restrict use of this Information by these third parties to the specific purpose for which the third party has been engaged.

In addition, Selective Search® specifically reserves the right, to the maximum extent permitted by law, to use or disclose any Information (a) for the purposes of enforcing our user agreements, use policies and the like or (b) when requested by law enforcement agencies (whether or not under subpoena).

Security: How Information is Stored

Selective Search® has used reasonable efforts to put in place appropriate technical and organizational security measures to protect against the loss, misuse and alteration of user data under our control. For example, we will use appropriate encryption for payment card transactions if and when we bill you for a product or service, and we impose strict rules on Selective Search® employees who have access either to the databases that store member or user information or to the servers that host our services. While we cannot guarantee that loss, misuse or alteration of data will not occur, we make diligent efforts to prevent such unfortunate occurrences. We will not permanently store your credit card or other payment information (if applicable) unless you knowingly consent to such storage and unless we have implemented appropriate PCI (payment card industry) compliant measures to do so.

Billing Information may also be stored by our payment card processors and be subject only to our limited control.

Additionally, we strongly recommend that you keep all of your user information, such as account IDs, passwords, and other sensitive information secret and not disclose such information to anyone else. We cannot be responsible for any use of this information should you disclose it to anyone else, or for the use or distribution of any of your information or data stored with the Selective Search® Website if it is obtained via use of your account ID or password. Please note that Selective Search® will never e-mail you to “phish” for (attempt to convince you to disclose) your username or password or any billing information via e-mail.

Use of “Cookies,” Web Beacons, and Log Files

Selective Search® does not currently utilize a feature of your Web browser called a “cookie” — a file that your browser places on your computer’s hard drive to uniquely identify your computer or “web beacons” (small image files which are used to track presence on web pages and surfing patterns) in a similar fashion to cookies, except that web beacons do not store any personal information on your computer. We may also use web beacons or similar technology to track clicks from our newsletters and the like. Servers owned or controlled by Selective Search® will log each website visitor’s IP address, browser type, operating system, referring and exiting URLs, and other statistical and technical information. Except for user policy, user agreement, and law enforcement purposes, Selective Search® will treat this as Anonymous Information.

Marketing Email Communications

At various points on the Selective Search® Website, you have the option to join our email list and receive information about our services and other related information. Also, if you provide us with your email address when you register online or update your account, you may automatically be added to our email list and receive marketing or promotional information from us. Without your authorization, Selective Search® will not share your email address third parties or with anyone outside of Selective Search®.

If you do not wish to receive Selective Search® marketing emails, you may opt out, or unsubscribe, by clicking on the unsubscribe link found at the bottom of all Selective Search® marketing emails, or email Kathy Smith, Vice President Operations, at “Email Unsubscribe” in the subject line and your name and email address within the email message. Please note that it may take several days for your unsubscribe e-mail to be processed, and using the unsubscribe link in a newsletter generally results in prompt processing.

Personal Information Collected by Social Media Sites

This Policy does not cover the privacy and security practices of the social media sites on which Selective Search® has social media pages. Please review the privacy policies and terms of use on the social media sites if you have any questions about their privacy or security practices.

The social media sites where Selective Search® has it social media pages may provide aggregate information and analysis to Selective Search® about visitors’ use of our social media pages. This allows us to better understand and analyze our user growth, general demographic information about the users of our social media pages and interaction with content on our social media pages. Overall, this information may be used to help us understand the types of visitors and users of our social media pages and use of the content.

Other Events

Please note that all information and material collected or provided, in any manner and of whatever nature, may be transferred or assigned by Selective Search® in conjunction with a merger or the sale of all or a portion of the Selective Search® business (or similar event).


The Selective Search® Selective Search® Website and the services we offer are not intended for use by persons under the age of 18. Children and minors may not use the Selective Search® Website.

Modifications; Cancellation

Selective Search® reserves the right to reasonably modify this Policy at any time by publication on the Selective Search® Website, by notice through email, or by other reasonable notification means. All such modifications will be binding on all registrants and users. Please check back periodically to review the current Policy.


The terms contained in this Policy are subordinate to any contrary terms contained in any express membership agreement, affiliate waiver or to any express written agreement containing the signatures of authorized representatives of both parties.


Selective Search®’s liability from or arising out of this Policy or any breach thereof shall be, regardless of theory of liability or cause of action, limited to direct damages, shall not exceed US$100.00 under any circumstance.

Contact Selective Search®

If you have any questions about this Policy, please contact:

Selective Search LLC

35 E. Wacker Drive, Suite 1920

Chicago, IL 60601

Attention: Kathy Smith, Vice President Operations

Copyright © 2014 Selective Search LLC, 35 E. Wacker Drive, Suite 1920, Chicago, IL 60601, U.S.A. All rights reserved.